SEO-Tipps für den Website Relaunch (white paper, in German) Lena Seitz and Desislava Tsyvatkova.
A webpage relaunch is a critical move for many companies. While expectations regarding usability, design, and information architecture are high, disillusion steps in if the web site does not show up in the top search results. This white-paper will tell you how to prevent this. More importantly, it highlights how to exploit a relaunch to boost traffic, visibility, and rankings in search engines.