Master of Science (M.Sc.) Business Administration / Marketing
Hochschule München (Munich University of Applied Sciences), Germany
Graduation: April 2014, grade 1.6
Focus: Strategic marketing management and luxury marketing
Thesis topic: Luxury and Sustainability – Designing Strategic Recommendations for the Marketing of Luxury Jewelry
Bachelor of Arts (B.A.) Tourism Management
Hochschule München (Munich University of Applied Sciences), Germany
Graduation: June 2011, grade 1.6
Focus: exhibition and event management
Thesis Topic: Best Practices for Trade Fair Exhibitors to Create an Efficient Application of Direct Marketing
Bachelor of Arts (B.A.) Tourism Management
Groupe Sup de Co La Rochelle, France
02/2009 - 06/2009
Semester abroad
Focus: intercultural competences and international negotiation
Abitur
Gymnasium Untergriesbach, Passau area, Germany
Graduation: June 2007, grade 1.7
Intensive courses: French, history, and social studies
Professional Experience
Online Marketing Consultant
Blue Summit Media GmbH, Online Marketing Agency, Munich, Germany 04/2012 - to date (between 04/2012 and 04/2015 as working student)
Search Engine Optimization (SEO): content marketing, on-site and on-page SEO, social media consultation for key accounts, e.g. Aktion Mensch, FC Bayern, Lufthansa, Germanwings, Telefónica, ProSiebenSat1 Media
Copy: Compile white papers on best practices
Primary Tasks: Developping SEO strategies and concepts, ongoing consulting, coordination of content suppliers and technical agencies, reports, running workshops, keywording
Primary Tasks: Supplier coordination, invitation design, taking care of VIP guests, guest list handling, supervising event cash systems including staff responsibility
Personal Projects: Design of a new pacifier packaging for NUK, coordination of internal and external suppliers as well as preparation of offer calculations and presentations
Planning and realizing events, congresses, meetings for clients such as Sony, Burda, Creditreform, Real I.S., SWM, KONEN
Primary Tasks: Concept development, calculations, inquiries, coordination of external suppliers, set-up and deconstruction planning, on-site coordination, accounting
Personal Project: Planning and realizing the Christmas party for the client Posterjack, including concept development, calculation, presentation, invitation design and production, coordination of all suppliers, on-site supervision